WELCOME TO
ESSENCE COMMUNICATIONS

where we create compelling content for your brand with our suite of public relations and copywriting services.

We take a no-fluff, no-muss approach to every brief, delivering honest counsel and optimal results.


ABOUT

Director and founder, Mei Yan (Ng) has more than 10 years of experience in public relations and journalism.

Across her career, she has serviced esteemed brands in the beauty, fashion and lifestyle categories including the L’Oreal Group (Maybelline New York, The Body Shop, L’Oreal Paris), Kao (Cosmetics Division), Golden Village Cineplex, Starbucks, Penhaligon’s London, the BreadTalk Group, WMF, Beam Global Asia, Victoria’s Secret, adidas NEO and more.

Mei Yan also has had experience managing publicity efforts for events  such as Singapore Design Week 2016, PAssionArts 2015 and NTUC U Picnic 2014.

In addition, she served as the Health and Beauty writer for Shape magazine from 2007 to 2008, and the editor of Guardian Health & Beauty magazine for issues 4 and 5 (2015).

Now at Essence Communications, Mei Yan partners with a network of passionate individuals in PR, writing and design to provide clients quality-driven marketing communications solutions.

WHY ESSENCE

cut

We cut the fluff

Our honest, strategic counsel provides clients real value-add to campaigns. To the media and key opinion leaders, we pitch stories that matter to their respective audiences.
tactics

We are responsive and pro-active

Staying attuned to the evolving media landscape and current events help us convey appropriately nuanced messages to your stakeholders.
shopping-cart

We know the market

As an agency with vast experience in the lifestyle categories of beauty, health, food and beverage, entertainment and more, Essence Communications is well-placed to identify unique story angles to set brands apart from the competition.
a-best-test-result

We are results-oriented

Tracking hours and keeping time sheets? Nah, we prefer to focus our energy on doing a good job.

SERVICES

Public Relations Consultancy

We have built a wide network of journalists and digital influencers to generate maximum awareness for every campaign we work on. Plus, our knack in identifying strong story angles, adaptability to media needs and pro-activeness in securing media interest mean clients consistently receive high-quality counsel and well-aligned expectations.

  • Strategic counsel
  • Develop key messages and tool kits
  • Media and influencer relations
  • Media monitoring
  • Event management

    Content Creation

    We are critical editors who believe in sharp succint copy and staying true to our clients’ brand DNA. We work with trusted creative partners in design, photography and production houses to give your collaterals the TLC they deserve.

    • Editorials
    • Advertorials
    • Newsletters
    • Annual reports
    • Websites
    • Translation

    WE HAVE HAPPY CLIENTS

    and they highly recommend us

    “Mei Yan was assigned to manage the public relations and media matters for our annual arts celebrations. She has proven to be a dedicated and meticulous writer, and has good skills in pitching exciting stories for our event. She was instrumental in securing good media and print coverage for our celebrations, and ensured good messaging. With her zeal and interest in her work, she has won admiration from our working colleagues. It was certainly a delight working with her.”

    Assistant Director of local statutory board
    “Thank you for a job very well done. We have clearly seen the benefit of the coverage you have generated. You completed the project in a super professional, drama free manner that made our lives easy – couldn’t ask for more.”
    Jason Humphries
    Marketing Director - Good Pharmaceutical
    “During her time as the editor for Guardian Health & Beauty magazine, Mei Yan was able to strike the balance of producing great editorial content for readers while providing value for advertisers. It was a pleasure working together!”

    Alvina Teh
    Director  - MultiNine Corporation